Since the early 2000s with the creation of MySpace and Facebook there are now several different titans in the social media world. One of these players is Instagram. To give you a brief history on the company, the photo sharing site was created in 2010 by Kevin Systrom and Mike Krieger and was acquired in 2012 by Facebook for $1 billion dollars. Just last year, Instagram was opened up to advertising and sales and competition have been up and running ever since.
More and more companies are starting to use the platform to wisely showcase the brand and bring in top talent. Companies such as Marriott, Hubspot, and Salesforce are trying to show “what a day in the life is like” and promote their brand at the same time. Arguably, at least for business or a brand rather than a consumer, Instagram is about pulling back the curtain into the interworkings of companies and the people who run them and work their. The best ads for recruitment or (even a CPG) are the ones that are creative, brilliant, and attracting talent to your work place – showing how awesome it is to be here. The worst thing in the world is for your job to not be a place where you can stand to be, let alone excel, for 8 hours a day.
Now, what does any this mean for your business or for recruitment? Well, the numbers don’t lie. Much like it’s parent company, Instagram has been starting to burgeon out in different directions, such as live videos, 24 hour stories, and advertising. By this point, most companies have some sort of digital presence, but is it worth investing in or investigating another social media platform? One thing to consider is that many millennial and Generation Z not only have an account but are active on the site every day, it might be worth looking into.