Last week we discussed Instagram, this week we will be discussing Twitter and what the pros and cons are and how you can make it work for you. Twitter was created in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The oversimplification of defining Twitter is that what Facebook statuses are/used to be, most users use them for random thoughts throughout the day rather than a specific purpose, news, or promotion.
According to research by Personnel Today, 7 in 10 organizations use social media for recruitment and 1/5 are going to use it for recruiting in 2017. As a social media site, one of the keys to success is to be social, trying to build your network and talent pool, perhaps even professional relationships. Even though you only have 140 characters to get your point across make sure it has the most impact , favorite and retweet, and follow people.
Twitter has been losing to Instagram for recruitment dollars since it opened up to advertising in 2016, but both sites are different and most people will tell you that users frequent either daily, and Twitter has some advantages. Twitter’s platform is about sharing a thought in a quick and catchy, so you don’t need to be reliant on a photo or a video, although it does help. They also introduced job cards awhile back to give you a little bit more character room if necessary.
Twitter may be known for stirring controversy and mindless prattle but it can also be where people, including those in the recruitment field, looking to hire top talent can really shine. You have to be extremly clever and witty to stand out from the herd and BE heard amound all the noise on the platform. Is it for your company? Only you can answer that, but the articles noted above make a good case for it and how to get started in the right direction.